Can a business truly change the world?
On May 28 at 12:00, we invite everyone interested to join an inspiring online guest lecture (in English) dedicated to social entrepreneurship – a field where social purpose and profit go hand in hand.
This will be the first lecture delivered by Drs. Menno de Lind van Wijngaarden within the framework of cooperation between the Department of Marketing and Logistics and the International School of Business at HU University of Applied Sciences Utrecht, the Netherlands.
We'll examine sustainable business models and unpack the key differences between corporate philanthropy and genuine social enterprises. Along the way, we'll touch on steward ownership as a model for building companies with long-term values at their core.
To bring it all together, we'll apply the Social Business Model Canvas to a practical example to help you map out and design ventures that create real social impact.
Whether you're an aspiring entrepreneur, a future changemaker, or simply curious about what business can look like beyond profit, this lecture is for you.
Drs. Menno de Lind van Wijngaarden has been a lecturer in the International School of Business at HU University of Applied Sciences Utrecht, The Netherlands since 2001.
He lectures in International Business, Innovation, Sustainability and Consultancy. He carries a degree in Biology and has worked as an environmental consultant for NGOs before his career at the HU. He was Head of Administration for 2 years at IBD, before he became a lecturer at the International Business program. He coordinates the Globalizing Business minor program, a 30 EC program on International Business in the BBA program. In the Consulting Project which he coordinates, he oversaw 70+ company assignments. Within International Business Studies, he has experience in curriculum development and advises on assessments as a Test Expert Group member.
In the Research Group Financial-Economic Advice in Innovation, his interests focus on consultancy, innovation, entrepreneurship, and social entrepreneurship within an applied business context. He is interested in how organizations can create value through innovation, international business development, and evidence-based decision-making. His work combines education and practice by using consulting projects and real-world challenges as learning environments. Within research activities, he is particularly interested in applied consultancy methods, entrepreneurial thinking, collaboration between industry and education, and the development of socially responsible business models.
