����APP

Dissemination of EU practices through e-marketing, conscious consumption, circular economy, resource efficiency

Duration of the project

01.01.2023-31.12.2025

Grant recipient

����APP, project team of Marketing and Logistics Department

Academic coordinator
Contacts

Dovhun Oksana, PhD, assoc. prof. Marketing and Logistics Department

e-mail: [email protected]

Objectives of the project

1. Dissemination of experience and implementation of best European practices and conscious consumption programs.
2. Raising awareness of the circular economy, conscious consumption, resource-efficient and clean production, and market for "green" products.
3. Providing the target audience with professional knowledge about the basic principles of E-marketing as one of the effective tools of promoting conscious consumption.
4. Promotion of European approaches in ensuring the integration of science, business and government.

Target audience

1. Students of ����APP of all majors, I, II and III levels of higher education;
2. Pupils of junior classes of Lviv schools;
3. Representatives of government, business and public organizations.

Main activities

• Develop a new course "E-marketing of conscious consumption: dissemination of EU practices";
• three student scientific and technical conferences (section "E-marketing of conscious consumption": dissemination of EU practices);
• international scientific and practical conference "Marketing and logistics in the management system" (section "E-marketing of conscious consumption: dissemination of EU practices" within the framework of the conference);
• promotional events: "Eco-weekend", "Earth Day", "White Monday" every year during the implementation of the project;
• Conduct a "Green School" for primary school pupils twice during the implementation of the project;
• organize and conduct educational excursions to leading companies.